Selected experience led by Russell Weil in prior agency and in-house roles.
Five luxury senior living communities in Houston, Charlotte and Nashville needed to generate more qualified leads and stand out in their local markets. Generic branding and messaging did not sufficiently reflect a key audience: adult children of seniors, particularly women exploring senior living options for a parent or loved one.
As agency SVP of Account Management, Russell worked with client leadership and creative, digital and public relations teams to reshape brand direction, messaging and audience targeting. He established priorities, coordinated teams and managed budgets, using AI to support research and planning while retaining strategic oversight.
The work helped increase qualified leads and contributed to a 20% increase in occupied units over 24 months across the five communities. This was a shared accomplishment, supported by community sales teams, operations and the resident experience.
Clarified the senior living offering, with particular attention to awareness of Assisted Living and Memory Care.
Connected marketing with sales priorities through prospect follow-up, educational event planning, email and social content, and photography and video coordination.
For Occidental Petroleum through BrandExtract, Russell managed day-to-day account and project delivery: defining scope, timelines and resources; coordinating teams and budgets; managing risks; and keeping completed work aligned with client objectives.
At Sudhoff Companies, Russell directed digital strategy for the company and 30 development websites, spanning paid search, SEO, social media and website redesigns.