Senior marketing leadership with hands-on execution.
A strategic partner. An extension of your team.
Russell Weil founded Weil Strategic Marketing to help organizations understand their audiences, strengthen their brands and turn business goals into a focused plan. Many people first know him as the creator of Eat More Burgers—the person they ask, “Where is your favorite burger?” That recognition is a personal example of the memorable connections he helps businesses build. He brings the flexibility to advise your team or lead the work from planning through execution.
His experience spans B2B, senior living, commercial real estate and hospitality, combining brand strategy, integrated marketing, digital content and public relations with client leadership, budget management and coordination of creative and technical teams.
Prior roles include SVP of Account Management at a top Houston PR firm, Senior Brand Manager and Client Advocate for Occidental Petroleum through BrandExtract, and digital strategy leadership at Sudhoff Companies. His hospitality background includes Round Table Hospitality and Landry’s Inc., where he served as National Brand Manager for Del Frisco’s Steakhouse.
A native Houstonian, Russell holds a BBA in Finance from The University of Texas at Austin. He is a published contributor to The Buzz Magazines, Houston Business Journal, Jewish Herald-Voice and LCAHouston International Society Magazine, and has served as a Holocaust Museum Houston docent since 1998.
His approach to AI is practical: use it to support research, analysis and workflows while keeping human judgment, creativity and editorial oversight at the center.
Russell created Eat More Burgers, and it became what many people recognize him for. When they see him, that familiar question often comes first.
For Russell, it’s a personal example of strategy at work. A focused subject, a recognizable point of view and an audience with a shared interest can create a memorable connection.
He brings that same curiosity to client work: What matters to your audience? Who influences the decision? What do people remember about you? The answers shape a brand’s message and the reasons people choose it.
His food writing and contributions to The Buzz Magazines, Houston Business Journal, Jewish Herald-Voice and LCAHouston International Society Magazine reflect that interest in people, stories and the connections that make a message stick.
HOW WE CAN HELP
Strategy through execution.
CORE OFFERING
Buyer Personas
Vital to your marketing strategy. Useful in every decision that follows.
A buyer persona is a practical profile of a priority customer or decision-maker, informed by research and real conversations. It goes beyond age, income or job title to explore needs, motivations, concerns, influences and the path to a decision.
WSM helps you challenge assumptions about your audience and connect what you learn to a marketing plan your team can use.
01 / DISCOVER
Understand the decision.
Review existing audience insights and sales feedback. Define the research needed, which may include stakeholder, customer and prospect interviews.
02 / DEFINE
Build useful profiles.
Identify priority buyers, decision-makers and influencers. Document their goals, triggers, barriers, questions, trust signals and information preferences.
03 / APPLY
Turn insight into action.
Translate the personas into messaging priorities, content themes, channel choices, sales support and a focused marketing roadmap.
What your team takes away
Buyer persona profiles, a map of decision-makers and influencers, messaging recommendations and practical guidance for applying the findings. The number of personas and depth of research are defined around your business and scope.
Why it matters: The person using your service may differ from the person evaluating, influencing or paying for it. Your marketing needs to understand each role.
Value propositions, brand voice, differentiation, messaging guides, brand architecture and creative direction for consistent communication.
03
Content & communications
Website copy, thought leadership, articles, newsletters, email campaigns, presentations, executive messaging and PR planning.
04
Social media & paid promotion
Account setup and connections, content calendars, publishing, engagement, Meta advertising, campaign optimization and analytics reporting.
05
Video & visual storytelling
Short video concepts, talking points, iPhone filming, editing, captions and YouTube publishing. Coordination of professional photography and production.
06
Website & digital marketing
Website audits, content updates, conversion paths and analytics. Website project leadership and coordination of development, SEO and Google Ads specialists.
07
Sales support & events
Sales presentations, collateral, onboarding materials, educational content, webinars, trade show support, event planning and lead follow-up programs.
08
AI strategy & workflow advisory
Identify useful AI applications, assess workflows, guide adoption and develop workshops that support marketing teams while preserving human judgment and brand standards.
